What's in a name? More Than You Think!

The power of choosing the right name for a website, blog or any internet venture cannot be undermined. Choosing the right name is essential to creating a successful online presence. Consider the following factors, when you take decisions for your next project domain name:

Don't complicate:

A name that is short and simple is always more effective than one that is lengthy or complex. People should be able to remember the name easily, and then not only will they log back in easily on to your site, but also refer it to their friends. A name which has to be written or memorized with effort, is a name that will always stand in the way of you and success.

Use the right keywords:

If your domain name has words that link to your business model or is rich in keywords, it will automatically get you a preferential treatment by Google or other search engines. Google sees links that use your domain name and land you higher ranks in search results.

Relevant to your brand:

Choosing a name that is relevant to your business model is critical to letting people identify you in the World Wide Web, cluttered with competition. The name should be such that it immediately relates to your business and your brand. Would you buy airline tickets from bookyourtickets.com, or abctravelagent.com? Try and be as precise as you can. If your business is to sell tickets to Mexico, your customer would be more attracted to flytomexico.com, rather than bookavacation.com.

These are some important tips that are intuitive, yet sometimes ignored. Do consider them in your next venture!